Cookies and Tracking
Last updated: 9 May 2026.
Cookies are small text files that a website stores on your device when you visit. They are widely used to make websites work correctly and to give site owners information about how visitors use their pages.
How we handle consent
We operate under Google Consent Mode v2. This means that no analytics or advertising tags fire until you have actively accepted those categories in our cookie banner. Strictly necessary cookies are set regardless, because the site cannot function without them.
Your choice is remembered in a cookie called stockholms_consent_v1. You can change your preference at any time using the button below.
Cookies we use
| Cookie or storage key | Category | Set by | Purpose | Expires |
|---|---|---|---|---|
stockholms_consent_v1 | Strictly necessary | This site | Stores your cookie consent choice so we do not ask you every visit. | 12 months |
| reCAPTCHA cookies | Strictly necessary | Google reCAPTCHA v3 (to be added in a future update) assesses whether a form submission is from a human or a bot. It sets session cookies as part of that assessment. No personal data is used to serve adverts. | Session / up to 6 months | |
_ga | Analytics | Google Analytics 4 | Distinguishes unique users. Contains a randomly generated identifier, not your name or email address. | 2 years |
_ga_* | Analytics | Google Analytics 4 | Persists session state for the GA4 measurement ID on this site. | 2 years |
_gid | Analytics | Google Analytics 4 | Distinguishes users across 24-hour periods. | 24 hours |
| Google Ads Conversion Linker | Advertising | Google Ads (via GTM) | Links clicks from Google Ads to on-site actions so we can measure which ads result in enquiries. | 90 days |
gclid (localStorage) | Advertising | This site (via GTM) | Stores the Google Click Identifier from the URL so it can be associated with a subsequent form submission, helping us attribute enquiries to specific ad campaigns. | 90 days |
Analytics and advertising cookies in the table above are only set after you have given your consent. If you decline or have not yet responded, those tags do not fire.
Third-party services
The services that process data on this site are:
- Google (GTM / GA4 / Ads). Google Tag Manager loads on every page visit to manage tag firing. GA4 and Google Ads tags only fire after analytics or advertising consent is given. Google's privacy policy is at policies.google.com/privacy.
- Resend. When you submit our contact form, your enquiry is delivered to our inbox via Resend, a transactional email service. Resend does not set cookies on your browser. It processes the data only to deliver the email and is contractually restricted from using it for any other purpose.
Changing your preferences
You can update your consent choices at any time by opening our preferences panel: . Changes take effect immediately.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. The ICO has a plain-English guide at ico.org.uk/for-the-public/online/cookies, and each browser's help pages explain how to manage cookies for that browser specifically. Note that blocking all cookies may affect how some parts of the site work.
Contact
If you have a question about how we use cookies or tracking, contact us at Stockholmsroofing@outlook.com. For a complaint about our use of cookies, you also have the right to contact the Information Commissioner's Office at ico.org.uk.